With Contact APIs you can store contact information of the leads and also group similar contacts together for marketing automation which helps to build a 360-degree view of your customers. This category includes all API pages for creating, modifying, querying, deleting contacts and contact groups.
The APIs render several features, such as:
- Club multiple contacts in a contact group and perform bulk operations on them
- Create easily accessible contact profiles
- Helps users manage contacts via the lead-specific data found in contact records
- Allows you to sync customer's data between Smartflo and other systems
- Integrate with CRMs to conveniently check lead status
- Quickly send emails, share files or send meeting invitations to everyone you've added to the contact group
- Allows you to personalize the customer journey
- Provides you better customer data for smarter decisions
- Helps to organize your contacts and make them easier to find
Use case for this API: Your team is using Smartflo and another softwares like CRMs system for their work. They require accurate contact information on both platforms but don't want to spend time making manual updates. In such a case you can use the Contacts API to integrate the two systems and sync contact information.